Audit Report: Full Assessment and Critique of Your Search Engine Performance
If your site is indexed in the search engines, but not driving leads or helping you in terms of closing sales, or meeting other key goals, Ceed will review your website from a search engine optimization and conversion optimization perspective. Your onsite design and content, plus offsite factors will be reviewed and recommendations for updates provided. This is a human prepared report, not a canned report that just quantitatively assesses performance (automated reports may be used, but synthesized into the greater analysis). The report will provide a strategy for a website redesign geared toward enhancing your website’s performance, considered by key area, namely in terms of your website’s:
- Design: Is your website compelling? Are critical call-to-action items clear?
- Keyword strategy: Does it look like you are fully exploiting your keyword-driven search marketing potential with your existing website?
- Coding, weight and ratios: Does your copy, meta tagging, coding, and offsite factors support your strategic keyword goals?
The point is to make sure your website is situated to enable key visitor goals, plus make sure they arrive there in the first place, for a great website performance.
Ceed can be hired to implement these website updates, if desired, or the findings can be documented and reviewed with your internal website auditing team.
This type of strategic audit is automatically incorporated into the website redesign process when you hire Ceed to complete your website redesign project (i.e., you do not need to purchase this report separately, unless you prefer to get started more slowly and you are not quite sure yet if you want to do a full redesign).
Turnaround is about ten business days following an initial project phone meeting and recommendations are documented for your future reference.
Finally, the report findings are shared with your internal team during a live in-person meeting or conference call, as arranged by your key internal project lead (additional report review calls beyond one are $100 per call.)
- Report cost is $1000. It is delivered by PDF via email attachment. In lieu of PDF, it can be sent to one address of your choice for no additional fee. Additional copies thereafter are $10 including USPS regular first class postage, plus $.50 per page color, and $.20 for black and white. Extra addresses must be submitted in written format to Ceed.
Limitations / Overage:
- This report is based on up to ten hours of total labor, including final meeting time (discussion time during the initial sales call is not charged).
- Additional time will be billed at the rate of $100 per hour.
- You will be notified in advance if any overage charges are foreseen and these will not be billed without your express written permission.
- Reports are based on a custom review of your website with code and design recommendations that are specific to your website.
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