Marketing challenge:
After a long, successful run, website conversion rate and absolute leads began to fall. The goal was to diagnose performance, plus enhance the site from a conversion perspective.
Solution:
Given the success of the original design, a light graphical redesign was executed to freshen up the look of the site vis-a-vis the competition, and in line with established brand standards.
Additionally, a second related informational website also needed to be redesigned to better match the corporation’s main website design.
The end result was two redesigned sites better aligned in terms of brand and easier to navigate between.
