Marketing challenge:
The key challenge was to create a website that reflected the client’s brand, but that also scored well in the most important search engines.
Solution:
A custom website design was developed, based on a keyword architecture planned through strategic keyword research. As an early player in the space, the initial website scored well and following several years of subsequent optimization, continues to hold its lead in the search engines today, ranking high on competitive Chicago-targeted keywords without need for much subsequent intervention at this time because of earlier category leadership coupled with quality content.
