Keyword and key phrase research is an important activity for any type of Web marketing campaign, whether the focus is on ‘natural’ search engine optimization (SEO) for a website or paid advertising placements, such as Google Adwords.
Research tools are used to find your optimum keywords and phrases, namely those with solid traffic, high conversion, and where possible – limited competition. Website ‘information architecture’ and pay-per-click campaigns are structured based on strategic keyword research findings in the best case scenario.
Keyword research is almost always included in the initial engagement with a new client, whether the engagement is a website project or a marketing campaign. Thus there is no need to purchase this report separately if you are also signing up for one of these types of services. However, a report is also available.
Advanced Report: Keyword Research and Structural Website Assessment
In the example pictured, about 10 different deep thesaurus searches (nearly 3500 total results, with some duplications) were merged and compared to create the final recommendations, grouped around keyword themes on a page-by-page basis.
Benefit strategically with a Keyword Research Report prepared by an experienced analyst. Apply your custom findings to your website to optimize your visibility in the key search engines.
If you are still in the development phase, this report will also show you how to strategically design your website structure around your best keyword phrases to ensure long-standing solid performance in the search engine rankings with minimal fuss over the long run.
Home page, plus up to 10 pages reviewed in detail. Around 200-500 keyword phrases identified and aligned on a page-by-page basis. Large dataset findings included in your report for reference.
Application of findings demonstrated in terms of site information architecture, plus design and code alteration recommendations included in your report if needed.
Turnaround is generally about ten business days (following an initial project phone meeting) and recommendations are documented for your future reference.
Finally, the report findings are shared with your internal team during a live in-person meeting or conference call, as arranged by your key internal project lead (additional report review calls beyond one are $100 per call.)
- Report cost is $1000. It is delivered by PDF via email attachment and the database is delivered by .xls, .xlsx, or .cvs format. In lieu of digital email attachment, it can be sent to one address of your choice for no additional fee. Additional copies thereafter are $10 including USPS regular first class postage, plus $.50 per page in color, and $.20 for black and white. Extra addresses must be submitted in written format to Ceed.
Limitations / Overage:
- This report is based on up to ten hours of total labor, including final meeting time (discussion time during the initial sales call is not charged).
- Additional time will be billed at the rate of $100 per hour.
- You will be notified in advance if any overage charges are foreseen and these will not be billed without your express written permission.
- Reports are based on a custom review of your website with code and design recommendations that are specific to your website.
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